Supermarket shoppers are using the world’s first-ever anti-human trafficking iPhone app to throw virtual tomatoes at corporations accused of profiting from farmworker exploitation.
Angry Tomato app was developed as a part of campaign on Change.org calling on supermarket chains to stop human rights abuses of farmworkers.
Angry Tomato is the first app developed by the Student/Farmworker Alliance for the purpose of promoting consumer advocacy on behalf of farmworkers.
Do not have time to download Angry Tomato from iTunes? Try the web version below:
The Coalition of Immokalee Workers and Student Farmworker Alliance have launched campaigns on Change.org asking leading grocery chains to stand with them in the fight for fair food. Supermarket shoppers can now use a new iPhone and web app from the Student/Farmworker Alliance to throw virtual tomatoes at supermarkets which profit from the exploitation of farmworkers.
Angry Tomato app users are making activist art by throwing virtual tomatoes and a request for change across the storefronts of grocery chains that are failing to stand up for farmworkers. They can share their poster with friends on Facebook and Twitter, sending a powerful message to supermarkets that its time to end farmworker exploitation now.
There are 2 versions of Angry Tomato app: the iPhone app and the web app, so those who do not have an iPhone can still participate in this action. The only difference between iPhone and web app versions is that a web app user can not snap a photo of his/hers "favorite" grocery store.
Angry Tomato in the Press